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GSR Sep 16, 2021 9:56:48 AM 2 min read

Grand Sierra Resort and Casino goes gold in honor of Childhood Cancer Awareness Month, Wednesday, September 15


RENO, Nev. (Sept. 16, 2021) –Grand Sierra Resort and Casino (GSR) lit up its marquee and diamonds gold in honor of Childhood Cancer Awareness Month on Wednesday, Sept. 15. In partnership with Northern Nevada Childhood Cancer Foundation (NNCCF), Reno landmarks turn gold to show support for NNCCF’s Know The Gold Campaign.

Throughout September, all donations made to NNCCF’s Know the Gold Campaign Gift will be matched dollar-for-dollar by the William N. Pennington Foundation, up to $500,000, through February 4, 2022. Funds raised will support local children battling cancer and all support stays in northern Nevada.

NNCCF assists an average of 120 local families each year and has provided more than $6 million in financial and emotional assistance in the last 20 years. The NNCCF is funded through local grass-roots efforts and does not receive federal or state funding. The Know the Gold Campaign helps raise funds and awareness for childhood cancer, and the national symbol of childhood cancer which is the gold ribbon. One out of 264 children will be diagnosed with cancer in the United States before the age of 20, and more children are lost to cancer in the U.S. than any other childhood diseases combined.

GSR is involved in the community in a number of ways, including through GSR Cares, which supports worthwhile initiatives as well as local and community-minded organizations and charities that help elevate the region and benefit those in need. Through GSR Cares, team members have been involved in extensive volunteering opportunities with local groups such as the Food Bank of Northern Nevada and Vaughn Middle School in Reno. GSR has partnered with Lyft and Zero Fatalities Coalition to prevent impaired driving in northern Nevada and has worked extensively with organizations including Keep Truckee Meadows Beautiful to participate in annual river cleanups, Make-a-Wish Foundation of Northern Nevada, Toys for Tots, and Children’s Cabinet to sponsor the annual Art of Childhood event. Additionally, GSR recently implemented “Change for Charities,” a program where guests can donate change from their winnings to their choice of one of four predetermined local charities, which will rotate on an ongoing basis. In addition to supporting local community projects, GSR was a recipient of the NV Energy Lifetime Leader in Sustainability award for energy conservation efforts.

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